Savana Signatures

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Digital Entrepreneurship Project

Duration: 2023

Background

In rural Northern Ghana, women face significant digital exclusion, with only 30% having access to digital tools for entrepreneurship. Recognizing this disparity, Savana Signatures partnered with GIZ’s Digital Transformation Center Ghana in 2023 to implement a groundbreaking digital empowerment initiative. Targeting four underserved communities, the project specifically addresses barriers facing women in informal micro-enterprises – a sector comprising 72% of female-led businesses in the region. This initiative directly supports Ghana’s National Digital Policy by advancing digital entrepreneurship among marginalized groups.

Strategy

Our three-pillar approach creates sustainable digital inclusion:

  1. Assessment & Framework Development
    • Conducted in-depth needs analysis of 60+ WEE-North beneficiaries
    • Created comprehensive Digital Champions training manual
    • Developed scalable implementation guidelines
  2. Capacity Building Ecosystem
    • Trained 16 Digital Champions (4 per community)
    • Equipped trainers with 12 essential digital competencies
    • Established ongoing advisory services reaching 48+ entrepreneurs
  3. Sustainable Scaling Model
    • Designed replication toolkit for nationwide adaptation
    • Aligned program with national digital innovation priorities
    • Created monitoring framework for long-term impact assessment

Key Outcomes

  • 48 women entrepreneurs trained in digital business tools (12 per community)
  • Established first Digital Champion network in Northern Ghana
  • Resources Developed:
    • Digital entrepreneurship training manual
    • Replication strategy document
    • Competency framework for trainers
  • 85% of participants reported increased digital tool usage

This initiative has successfully bridged the digital gender gap while creating a replicable model for women’s economic empowerment through technology. The Digital Champions program continues to expand, with more Small and Medium-sized Entreprises, especially female-owned businesses undergoing periodic trainings to support improvements in their business.