The Farmer Support Activity
Year of Implementation: 2024
Background
Since 2024, Savana Signatures has played a pivotal role in supporting the World Food Programme’s Farmer Support Activity by delivering interactive voice response (IVR) services through its Kpododo mobile messaging platform. The intervention was designed to address persistent information gaps faced by smallholder farmers, particularly limited access to timely, relevant, and easy-to-understand agricultural information.
Through the Kpododo platform, Savana Signatures provides voice-based messages in local languages, enabling farmers, including those with low literacy levels, to access critical guidance on farming practices, weather patterns, market information, and programme updates. The use of IVR technology ensures two-way engagement, allowing farmers to interact with content at their convenience and reinforcing knowledge retention. This approach strengthens farmer participation in WFP-supported activities while contributing to improved decision-making, productivity, and resilience among farming households.
Strategy
To ensure clarity and adoption, we produced 44 unique audio messages in 17 local Ghanaian languages. These messages disseminated critical information on best agricultural practices and coping strategies during emergencies, such as droughts and floods, to farmers and affected communities.
We targeted communities across 17 districts in Ghana, including Sagnarigu, Mion, Yendi, Karaga, Gushiegu, Nanton, East Mamprusi, Mamprugu-Moagduri, Tempane, Garu, Bawku West, Bawku Municipal, Nadowli-Kaleo, Wa East, Daffiema-Bussie, Sissala East, and Sissala West.
Key Highlights
Through our Kpododo mobile messaging platform, a total of 126,595 farmers and flood victims benefitted from this platform, providing them with clear, actionable information in their preferred languages. This approach not only enhanced understanding but also encouraged the adoption of improved practices in their daily activities, contributing to greater climate change resilience and food security.