Malnutrition is a major health burden globally, contributing to maternal and child mortalities and infections. In most Ghanaian communities, there are several myths and misconceptions associated with nutrition intake. Women, children, and adolescents are mostly barred from consuming certain category of foods like meat, fish, eggs, and milk, depriving them of the vital nutrients their bodies require for their growth and wellbeing. This exposes them to health complications in their childhood or adulthood. 

The World Food Programme in partnership with Savana Signatures, began implementation of an intervention dubbed DSM/WFP Retail Project, which is geared towards reducing the double burden of malnutrition among pregnant women, children under 5 years and adolescent girls in the Sagnarigu Municipality and Karaga District of the Northern Region. Through this project, Savana Signatures is using Social and Behavior Change Communication activities to promote the consumption of fortified and locally available nutritious foods among the high-risk group, as well as the entire population of Sagnarigu Municipality and Karaga District.