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SavSign TV Promotes AgooSHE+ Helpline in Mamprugu Moagduri

In a concerted effort to empower young and vulnerable individuals with knowledge on sexual and reproductive health, Savana Signatures partnered with SavSign TV in July this year to launch a promotional campaign for the AgooSHE+ Helpline.

The tollfree helpline is being supported by the USAID/ASBC Activity to advocate and promote sexual and reproductive health among the youth.

Over the course of four days, SavSign TV deployed health screening, informative talks, night video shows, and jingles to educate young people and their parents on the importance of accessing the helpline for making informed life choices and decisions.

The event took place in the Mamprugu Moagduri District, where Savana Signatures, a consortium member of the USAID/ASBC Activity, is actively engaged in fostering healthy behaviours and practices across 11CHPS zones for improved health outcomes.

At the core of the AgooSHE+ Helpline’s mission is empowering adolescents and young people to make informed choices. For more than a decade, the helpline has been a beacon of support, particularly regarding sexual and reproductive health and rights for people throughout Ghana.

The helpline is now serving as a linkage to care as part of the IT interventions being implemented by Savana Signatures serves across the 17 districts in northern Ghana where the USAID/ASBC Activity is being implemented.

At Loagri, Kubore, Yagaba and Tuvuu, engaging discussions were held to highlight the benefits of the tollfree helpline and how it can guide individuals in making better family and life decisions. In addition, health screenings for Hepatitis and HIV/AIDS were conducted, ensuring that the health needs of participants were addressed.

As part of efforts in promoting awareness and influencing behavioural change, Season 7 of the Yolo Series, an educative and entertaining show that addresses socio-cultural factors hindering young people’s awareness, was showed to trigger discussions.

Producer for SavSign TV, Stephen Kwabena Effah, emphasised that the AgooSHE+ Helpline provides young people with unrestricted access to age- appropriate information, educational resources, counselling, and referral services.

“We not only believe in empowering young individuals to assert their sexual and reproductive rights strongly, but to also support them in navigating the complexities of adolescence and teenage years with responsibility and confidence,” he explained.

The District Health Promotion Officer for Mamprugu Moagduri, Victor Oppong, lauded SavSign TV for the campaign, which he described as “educative and empowering”, and stressed the need for more of such initiatives.

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