Advancing healthcare delivery to improve health outcomes among the people of Ghana has been at the heart of the Ghana Health  Service for years. The uptake of key social and behaviour change messages by target Ghanaians populations, however, remains inconsistent and particularly concerning, especially poor nutrition among children under five, and high maternal mortality.

The Unites States Agency for International Development (USAID) is within the next five years, funding the Health Promotions Division (HPD) of the Ghana Health Service to lead civil society, and the private sector to accelerate healthy norms and behaviours among Ghanaians and build the capacity of health promotion officers at the national, regional and district levels to effectively support communities to design, coordinate and implement social and behaviour change interventions in 17 districts in northern Ghana.

Under the USAID Accelerating Social and Behaviour Change Activity, 545 CHPS zones in the 17 districts in Northern, North East, Upper East and Upper West regions are being supported to increase and sustain the adoption of healthy behaviours and practices to improve the well-being of the people for better health outcomes.
The ASBC Activity is focused on seven health areas, namely malaria; sexual reproductive health; nutrition; family planning, emerging infection diseases; maternal and new born child health; and water, sanitation and hygiene.

Led by FHI360, the project is being implemented by a consortium of partners (Savana Signatures, Norsaac, Mullen Lowe and Ghana Community Radio Network) under the leadership and direction of the HPD and the Regional Health directorates.